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EXECUTIVE SUMMARY
The focus of the consulting is providing business intelligence primarily
on voice of the customers, pricing strategy, marketing, and management intelligence.
The team has a valuable experience through one of the most prestigious Investment
Bank in the world, Merrill Lynch & Co. as Reserarch/Financial Analyst.
What We Can Do for your Business
Wells Consulting will partner with your small business on a businessd
venture to ensure productivity, strong performance, and overall targeted return
on investment. The partnership will involve significant skills, and knowledge,
and will ultimately contribute to the further growth of the business. The
focus of the consulting is providing business intelligence primarily on pricing
strategy, marketing, and management intelligence.
The objectives of promotion depend on the general behavior of target
consumers, and customers. Ex. Frequent flyer program which reward consumers
for repeat business. Others are cents-off coupon, free sample, or eye-catching
display.
Example of Pricing Concept we use
Consumers are interested in reaasonable prices. Reasonable price
means a "percieved reasonable value" at the time of the transactions .
1. Penetation Pricing: Charging a relatively low price to reach mass
market.
2. Normally speaking, consumer favor odd-numbering prices because
they beleive that $9.99 sounds much less imposing to customers than $10.00.
Our recommendations for the company are as follows
1. Institutionall Adverrising
2. Pioneering Advertising
3. Competitve Advertising
4. Comparative Advertising
Appint Wells Consulting LLC on a sole Market Research to provide
your company in marjeting research, and pro-forma analysis
Undertake a road show in the market to explore the company strength,
weakness, and opportunitie (SWOT analysis)
Establish an appropriate contribution margin method to evaluate the
business breaking point.
Maintain an aggresive pricing strategy fot your business, and achieve
a higher return of profit margin.
The Wells Consulting LLC Team for your Business
Maxwell A. Amoako, Business Consultant and CEO
Maxwell A.Amoako is responsible for all business activities in the
firm, and providing all research information, and implementing business
strategies that will prov ide relationship between the clients, and keeping
them up to date on the overall market, and how to be a leader in their respect
market.
Maxwell A. Amoako brings an experience from Merrill Lynch & Co
as an Analyst, where he summarized research reports that analyzed the
state of the overall company specific industry. As well as preparing financial
information including financial ratios to portfolio manager, and keeping
track on daily basis stories that may affet the stock price of a particular
portfolio holdings.
Mr. Amoako has recently done service, and sales transactions with
companies such as Ron Rosner Toyota of Stafford, VA as well as working with
Geico Insurance on different assignments.
A bachelor degree in Economics and Business Management from Westfield
State College, and will receive his Master's of Business Adminstration at
Nichols College in December 18, 2009.
Team Contact Information
Maxwell A. Amoako
P.O BOX 20854
Worcester, MA 01602
Tel 571-285-9478
Email: amoako_wells@gmail.com
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