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EXECUTIVE SUMMARY

The focus of the consulting is providing business intelligence primarily on voice of the customers, pricing strategy, marketing, and management intelligence. The team has a valuable experience through one of the most prestigious Investment Bank in the world, Merrill Lynch & Co. as Reserarch/Financial Analyst.


What We Can Do for your Business

Wells Consulting will partner with your small business on a businessd venture to ensure productivity, strong performance, and overall targeted return on investment. The partnership will involve significant skills, and knowledge, and will ultimately contribute to the further growth of the business. The focus of the consulting is providing business intelligence primarily on pricing strategy, marketing, and management intelligence.

The objectives of promotion depend on the general behavior of target consumers, and customers. Ex. Frequent flyer program which reward consumers for repeat business. Others are cents-off coupon, free sample, or eye-catching display.

Example of Pricing Concept we use


Consumers are interested in reaasonable prices. Reasonable price means a "percieved reasonable value" at the time of the transactions .

1. Penetation Pricing: Charging a relatively low price to reach mass market.
2. Normally speaking, consumer favor odd-numbering prices because they beleive that $9.99 sounds much less imposing to customers than $10.00.


Our recommendations for the company are as follows
1. Institutionall Adverrising
2. Pioneering Advertising
3. Competitve Advertising
4. Comparative Advertising
 
Appint Wells Consulting LLC on a sole Market Research to provide your company in marjeting research, and pro-forma analysis   

Undertake a road show in the market to explore the company strength, weakness, and opportunitie (SWOT analysis)

Establish an appropriate contribution margin method to evaluate the business breaking point.

Maintain an aggresive pricing strategy fot your business, and achieve a higher return of profit margin.




The Wells Consulting LLC Team for your Business


Maxwell A. Amoako, Business Consultant and CEO

Maxwell A.Amoako is responsible for all business activities in the firm, and providing all research information, and implementing business strategies that will prov ide relationship between the clients, and keeping them up to date on the overall market, and how to be a leader in their respect market.

Maxwell A. Amoako brings an experience from Merrill Lynch & Co as an Analyst, where he summarized  research reports that analyzed the state of the overall company specific industry. As well as preparing financial information including financial ratios to portfolio manager, and keeping track on daily basis stories that may affet the stock price of a particular portfolio holdings.
Mr. Amoako has recently done service, and sales transactions with companies such as Ron Rosner Toyota of Stafford, VA as well as working with Geico Insurance on different assignments.

A bachelor degree in Economics and Business Management from Westfield State College, and will receive his Master's of Business Adminstration at Nichols College in December 18, 2009.



Team Contact Information

Maxwell A. Amoako
P.O BOX 20854
Worcester, MA 01602


Tel 571-285-9478
Email: amoako_wells@gmail.com
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